Treatment
Digital Media Summer Advert Part 1 (Treament document)
Treatment- WIP
The Advert is a New Line of Pre-Build Laptops with a new 2019 hardware inside the new Devices.
The Company is Producting a new 19Inch Screen (Thin Belze) , with a New Oled Display (1920x1080)60Hz Anti-Glare- (Upgradeable 144Hz ($180) , New Nivida Line 2060 With 256 GB SSD (UpgradeAble to 500GB($150) to 1TB ($350)
9th Gen Processer i7-9700 (8-Core, 12MB Cache, up to 4.7GHz) , 12 GB of Ram (back panel access for easy upgrades) , Windows 10 64bit, Keyboard RGB flatkeys
Height: Front 27.65mm (1.09"), Rear 31.2mm (1.23"), Peak 42mm (1.7") | 2. Width: 402.6mm (15.85") | 3. Length: 319.14mm (12.565") | Maximum Weight: 8.54 lbs. (3.87 Kg)
Company Prides its new laptop on its Brand new Thermal Control what can even keep it cool , when overclocking the CPU its new design with thermal pipes and fans
Colour scheme - Black-silver , Red , Black , White and Gold ( limited edition) (pre-order)
The advert will start with a person Gaming Laptop inview with the Game Slightly bluffed , with a sudden reaction of a Close up of the Game and the FPS Counter suddenly drops with the person looking frustraded , closes the laptop and exits
to a door and transitations to a Store (Pc world- Partnership) with is old laptop and says " Hi Im needing a upgrade on a new gaming laptop displaying his old laptop " im looking for something newer and in the same price range " the Staff workers
"Say ok give me a second " Comes out with the Laptop a 180 cameria view goes over it and the Staff workers "Here are the specs of the laptop" Cuts to a of the laptop (Greenscreened) with a Voice Actor now reading of the Specs , and finally the price
With the Logo appearing at the end and slowly turns into a stream of (Colour of whatever the scheme of logo is) and goes into the Dull Logo of the Laptop on store Desk and it Lights up , Customer says "ok Thank" walks out with bag
with (store logo on the bag for partership) Logo appears one more time with a voice actor Saying its Slogan. (old)
(New)
The advert will be a Print advert with a simple clean bright advert what can catch the readers eye as much as possible with it being a one page spread with it covering the whole page of the newspaper most likely being in a magazine than a newpaper the ad can be posted
on bill boards and buses since its a print advert.
Equipment -
Digital Media Summer Homework p2 Equipment Needed
Cameras X2
Microphone
Boom Arm
Customer Actor
Staff Actor
Voice actor
Editing PCs
Editor
director
Filming Crew (average 10)
Rent out - Van for transpaort
Studio(Store from the partners)
Lighting
Laptop
Older laptop
Mouse
Game( ask the Game company if their game can be used)
Greenscreen
Music
animator
Studio(editing and Green screening the laptop)
Costing-
Digital Media Summer Homework p3 Costing
Actors - Hourly Rates ( Roughly $18 Hr)
Voice Actor - One time Higher ( $200)
Equipment Cameras ( $2000)
Editing PC + Mouse + Keyboard + Programs ( $0 - If all ready by Company) (If Bought $2500)
Location ($0 given by partnership)
laptop ($0 Company product)
Microphone (roughly $300-500
Rode BoomPole ($89.99)
Rent Van($50 a day)
Filming Crews Wages ($14 hr x Staff)
Film Lights ( $50-60)
Green Screen($10-100)
Older Laptop ( rent one $20)
Game ($0)
Mouse ($0 company product)
Music ($100 for a lisence)
Animator (One Time higher / or Company Staff)
Director ( Wage or One time Higher)
Studio ( Editing - Green screen the laptop)
(OLD)
(NEW)
Location-
Digital Media Homework p4 Location
Location will be a store what allready prebuild buy a Tech company Get a partership with a company like Pc world and use their store to shoot the advert
and a Rent a studio out for editoing and green screen the laptop for a part of the advert
Target audience-
Digial Media Summer Homework P5
Target Audience
My Target Audience is the age range of 18-25
as this age range with this product being so expensive at these ages video games or new devices are most popular and its a higher chance of having money more available with the
High Price Tag of device with the Target Audience Mostly being of the Demographic of C2 ( Skilled Working Class) and a above as these audiences with
have a higher chance of purchasing the product.
Health and safety-
Digtial Media Summer work p6 Health and Safety.
Health and Safety
While Filiming Wires been Tapped Down , No Loose Wires
have a Dolly, Equipment mover to Reduce Back injuriy
Editors or any officer workers during the Project should have the Right Equipment of Adjustable Chair , Adjustable mointer and Desk and Filter on screen to reduce Blue Light
To Reduce less injury or Damage while possibly doing long uses of Devices.
Clearly identifie who on The Permises, location or Failities
Make sure Contractors , Freelancers are Formally appointed and that Company Standards are clearly communicated.
Any Health and Safety involding High Risk Areas such as Design , Construction , striking , special effects or visual effects should be Brought up to the attettion of a the Employer
Mointer Health and Safety throught the Production.
Ensure Regulator Breaks are inplace.
Script-
Digital media summer homework p7
Script- FireGem Gaming Laptop Ad
Enter Scene 1/
Cuts to/Bedroom Scene
Custom/ person Sitting on a chair with their laptop
Enter Sound / muffed game Sounds
laptop Shut stops and Freezes.
Insert / warning Sound Repeat for 1 or 2 seconds
Scene 2/ Prep to New Laptop Scene
Cuts / living room
Person Bagging up their old laptop
Voice : Here Dave with his old laptop not working to good ! Maybe a upgrade
Insets ( auditable sounds of keys in the door , door slamming , car beeping , car door slaming over , Car Engine, wheels screeching)
Cuts to Fast transitions house with laptop in bag , laptop loaded in car , car door opening , car driving
cuts to slow down infront of laptop store.
( Insert muttering of outside people)
Staff 1: Hi their welcome to pc world
Person: Thank you
Staff 1 : walk over the desk their with your problem
Cuts to Scene 3 / laptop Problem scene
Insert: store Music
Staff 2: Hi their whats your problem
Person : ye i have a old laptop just not running my games anymore and i think i will need a upgrade.
Staff 2: ok whats your currently laptop , lets have a look and we see a suitable laptop for a upgrade shall we.
Hands over laptop
Staff 2: Ok lets see what we have
staff Two walks back with a Box
Staff 2: here we go , this new just came in the new FireGem laptop.
Cuts to Scene 4/ Advertising the laptop
Laptop greened screened roating
Voice actor: The New (WIP NAME) laptop of the White Gem series with new , ( Says all the specs)
Cuts to Each part of the laptop and a 3d render of the hardware , when each Spec or hardware is saided by the voice actor
Cuts to Firegem Logo.
Scene 5/Purchase and Going
Staff 2: That be $1999.99
Person: Yes thank you !
Walks new laptop in hand slow zoom out walking of in the distance.
Scene 6/ Logo and end of ad
Insert Logo
Insert Music
Voice Actor Slogan (WIP)
End.
Shooting script -
Digital Media Summer Home work p8
Shooting Script
Scene 1/ Bed Room
Slow Pan shot to Over the shoulder of Laptop
Blur then Zoom , Focus
still for second or to
Screen goes Warning Sign with red and beeping on laptop.
Zoom out .
Sceen 2 / packing or prep
Medium Wide shot of laptop being put into a bag
Wide shot of person infront of the door
Close of hand with key turning
Slow Pan of the car and Person walking to it
Stop
Move to the boot
Car Boot opens close up of the laptop going inside of it, Zoom out boot closes
Close up of the Car handle Opening
Zoom out
Extreme wide shot of the car on the road driving away.
person Walks fast to Store Door Wide shot
Scene 3 / inside store
medium wide shot to both Staff and person as they talk
Move to a close up on a over shoulder angle when they talk
Finish talking
Cut/Desk
Walks into screen Wide Shot soon Person gets to the desk
Close up of Both Staff 2 and person Talking
Wait till finished
Stay still for few seconds then
Cut/ to staff 2 bringing new laptop
Carry on same shot on Differnt angle , wide shot on the side
Cut/ Scene 4
Scene 5 / Leaving
follow person slowly in a Medium wide shot walking out of the store and slowly Zoom out to a Extreme wide shot while person is walking away.
looks a very indepth break down of pre production process, the summer holiday set by mr dougan was:
ReplyDelete1) Some form of creative outcome using technology - this might be using an app to make a video, add effects to photographs, digital drawing package, animation- record the process - record the outcome as it progresses, evaluate the software , evaluate your outcome- again make this creative as possible for example maybe a you tube tutorial piece to camera, maybe a short demo video,
2) Review a media product/ .
again this can be as engaging as possible, you could review a gig you attend, a pop video, a film review, add campaign that grabs your attention, a new game that out. trip to media city, tour round a media company, an interview with some one involved in the above.
As always the TWO tasks are starting points and are the bare minimum for a pass, we get merits and distinctions by expanding on these, making them high end outcomes. I cant see a single post from over the summer you will need to see me in class and upload these- thanks